Flank
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May 15, 2026 · 2 min read · The Flank Team

Welcome to Flank

What we're building, why it matters, and how to get involved.

We started Flank because the gap between "I have a goal" and "here's the plan that gets me there" is still painfully wide. Most people can’t afford a coach. The ones who can often outgrow their coach’s ability to adapt the plan every single week.

What Flank does

Why now

Three things converged this year:

  1. Open-weight LLMs got good enough — and cheap enough — to run inference on every logged set.
  2. Wearables finally produce honest sleep and HRV signals across iOS and Android.
  3. The "personal coach" market is enormous and almost entirely served by static templates.

We’re betting the future of fitness is dynamic: a plan that’s rewritten more often than it’s printed.

How to follow along

More soon.